About the Founder

Hello, I'm Valeria Finardi

Founder of this project, retired dreadmaker
and now an expert in synthetic fibers.

I was born in 1998, grew up in Northern Italy,
with a degree in Economics and Management
and a path that, on paper, seemed to lead me elsewhere.

But hair has always been a part of my life,
even in the most difficult moments.

When I was young, I developed alopecia.
I couldn't work on my own hair as I wished,
so I started working on others' hair.

And that's where I found my path.

MY DECADE OF FIELD EXPERIENCE

Making dreadlocks for others became my way
of transforming an obsession into expertise.

Over the years, I worked with many different fibers
and, like many other dreadmakers,
I encountered a constant problem:

finding the right material was complicated.

Suppliers often talked about chemical processes,
technical data sheets that were hard to understand,
but almost never about the actual use.

Many times I thought the problem was me.
That I was doing something wrong.

The truth was different:
I was using the wrong fiber.

 

WHY IS THIS SHOP DIFFERENT?

This is the first shop in Italy for dreadmakers, designed by a dreadmaker.

It wasn't created to sell "a type of fiber."
It was created to help you understand which fiber to choose and why.

I don't want to just sell kanekalon, henlon, or other synthetic fibers.
I want you to know what you're buying, how that fiber performs,
and if it's suitable for what you need to do, even before you buy it.

 

Here, the approach is clear

  • Not all fibers are equal

  • More expensive doesn't automatically mean better

  • A problem isn't always the fault of the person doing the work

  • Being informed avoids mistakes, discomfort, and frustration

A conscious choice changes everything.
In the result. In the work. In the experience.


WHERE I SHARE MY EXPERIENCE

I have an Instagram profile dedicated exclusively to education on dreadlocks
and synthetic fibers.

I talk simply about:

  • common wrong choices

  • differences between fibers

  • discomfort and irritation

  • how to navigate without confusion

No complicated terms.
No judgment.
Just clarity.

👉 Go to the educational dreadlocks profile
@valeria.finardi @kjhs_hair